Metrica is a design studio based in Milan with
an international reputation for the unique approach to contemporary furniture design, which consists
of a strong mix of design management and technical advisory.
Metrica places design in a new value context resulting
in a recognized global vision in creating and managing projects. The Studio offers the opportunity
to acquire turnkey projects, from design to production.

Lucio Quinzio Leonelli
President & Managing Partner
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Graduated in Foreign Literature and in Law, PED at IMD, IEP at INSEAD, AMP at HARVARD.

Marketing and finance background. Experience in consumer goods (Nestlè, Smith and Kline, D&C) in merging and acquisition (Opera Private Equity), in furniture design market (Unopiù, B&B Italia, Moooi).

Professor at LIUC – Master Design and Management

Robin Rizzini
Chief Designer & Partner
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Graduated at Scuola Politecnica di Design in Milan.

Experience with design practices (McKimm Albermarle, Progetto CMR, Antonio Citterio) and furniture companies (Keilhauer, MDF Italia, Effegibrevetti). Designer with the ability to fuse the Italian design code with the sensibilities for the international markets.

Visiting Professor at Creative Academy.

Professor at LIUC – Master Design and Management.

Attilio Terraneo
R&D Manager & Associate
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Furniture industry technician, expert in materials and production processes, 30 years’ experience in product development and in R&D with MDF Italia, Armani Casa and Cassina.

Alessandra Noto
PR & Communication
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Graduated in Philosophy, Master in PR Communication.

10 years’ experience in PR and Communication with design practices (Paola Navone, Antonio Citterio) and PR agencies (Ghénos Communication).

elisabetta busi
Elisabetta Busi
Administration & Executive Assistant
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Long track record of working in administrative departments both in design practices (Studio Sowden) and adv agencies (Roberto Gorla, Michael Goettsche).

andres carpinelli
Andrés Carpinelli
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Argentinian, graduated in Industrial Design at Universidad Nacional de Mar del Plata, Master in Design at Domus Academy. 3 years’ experience with international design practices.

dora manzini
Dora Manzini
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Graduated in Industrial Design at Politecnico Milano, 3 years’ experience with international design practices.

Hanna König
Product Manager
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German, graduated in Design at Salzburg University , Master in Industrial Design at Scuola Politecnica Milano.


Guest Designers

Metrica believes in cultural exchanges and circulation of ideas.
The studio works with national and international young talents in a seamless exchange between design methodology and new sensibilities.

Moritz Grundel

Peruvian-German, graduated in Industrial Design at Lima Pontificia Universidad Catolica del Perù. Master in Industrial design at SPD Scuola Politecnica di Design, Milan.
8 years’ experience with international design practice.