Metrica is a design studio based in Milan with
an international reputation for the unique approach to contemporary furniture design, which consists
of a strong mix of design management and technical advisory.
Metrica places design in a new value context resulting
in a recognized global vision in creating and managing projects. The Studio offers the opportunity
to acquire turnkey projects, from design to production.

Lucio_Leonelli
Lucio Quinzio Leonelli
President & Managing Partner
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Graduated in Foreign Literature, Law and History of Art , PED at IMD, IEP at INSEAD, AMP at HARVARD.
Marketing and finance background. Experience in consumer goods (Nestlè, Smith and Kline, D&C) in merging and acquisition (Opera Private Equity), in furniture design market (Unopiù, B&B Italia, Moooi).
Professor at LIUC – Master Design and Management.
Professor Master in Design Management Sole 24 Ore.

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Robin_Rizzini_chief Designer_Metrica
Robin Rizzini
Chief Designer & Partner
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Graduated at Scuola Politecnica di Design in Milan.

Experience with design practices (McKimm Albermarle, Progetto CMR, Antonio Citterio) and furniture companies (Keilhauer, MDF Italia, Effegibrevetti). Designer with the ability to fuse the Italian design code with the sensibilities for the international markets.

Visiting Professor at Creative Academy.

Professor at LIUC – Master Design and Management.

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