Metrica is a design studio based in Milan with
an international reputation for the unique approach to contemporary furniture design, which consists
of a strong mix of design management and technical advisory.
Metrica places design in a new value context resulting
in a recognized global vision in creating and managing projects. The Studio offers the opportunity
to acquire turnkey projects, from design to production.

Lucio_Leonelli
Lucio Quinzio Leonelli
President & Managing Partner
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Graduated in Foreign Literature and in Law, PED at IMD, IEP at INSEAD, AMP at HARVARD.

Marketing and finance background. Experience in consumer goods (Nestlè, Smith and Kline, D&C) in merging and acquisition (Opera Private Equity), in furniture design market (Unopiù, B&B Italia, Moooi).

Professor at LIUC – Master Design and Management

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Robin Rizzini
Chief Designer & Partner
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Graduated at Scuola Politecnica di Design in Milan.

Experience with design practices (McKimm Albermarle, Progetto CMR, Antonio Citterio) and furniture companies (Keilhauer, MDF Italia, Effegibrevetti). Designer with the ability to fuse the Italian design code with the sensibilities for the international markets.

Visiting Professor at Creative Academy.

Professor at LIUC – Master Design and Management.

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Alessandra Noto
PR & Communication
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Graduated in Philosophy, Master in PR Communication.

10 years’ experience in PR and Communication with design practices (Paola Navone, Antonio Citterio) and PR agencies (Ghénos Communication).

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elisabetta busi
Elisabetta Busi
Administration & Executive Assistant
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Long track record of working in administrative departments both in design practices (Studio Sowden) and adv agencies (Roberto Gorla, Michael Goettsche).

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attilio_terraneo_R&D_product development_Metrica_Milano
Attilio Terraneo
R&D Manager & Associate
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Furniture industry technician, expert in materials and production processes, 30 years’ experience in product development and in R&D with MDF Italia, Armani Casa and Cassina.

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dora manzini
Dora Manzini
Designer
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Graduated in Industrial Design at Politecnico Milano, 6 years’ experience with international design practices.

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Dario _Gaudio_designer_Metrica_Milano
Dario Gaudio
Designer
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Graduated in Industrial Design at Politecnico Milano. 8 years’ experience with international design practices and companies active in the furniture and accessory field.

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Mirco_Stanghellini_team_Metrica_Milano_Strategic_Advisory
Mirco Stanghellini
Trainee
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Master degree in Business Administration at LIUC – Carlo Cattaneo University. Previous studying and internship experiences in Spain and UK.

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Shi_Hongqiong_team_Metrica Milano_Design_Advisory
Shi Hongqiong
Trainee
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Chinese, graduated in Furniture Design at Beijing Forestry University. Master in Innovation Product Design at Politecnico di Milano.

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Guest Designers

Metrica believes in cultural exchanges and circulation of ideas. The studio works with national and international young talents in a seamless exchange between design methodology and new sensibilities.

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Moritz Grundel
Designer

Peruvian-German, graduated in Industrial Design at Lima Pontificia Universidad Catolica del Perù. Master in Industrial design at SPD Scuola Politecnica di Design, Milan.
8 years’ experience with international design practice.

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Lina_Obregon
Lina Obregon
Designer

From Columbia, graduated in Industrial Design at the Pontifical Bolivarian University of Medellin. Master in Bionics & Design at CRIED (Research Center, Istituto Europeo di Design in Milan). 18 years of experience in international design practices and freelance for companies in the furniture and cosmetic field (Serralunga, MDF Italia, Tognana Porcellane, Deborah Group).

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Old Friends

Friends who worked with Metrica and moved on to new adventures.

andres carpinelli_old friends_design_metrica_milano
Andrés Carpinelli
Designer
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Hanna König
Product Manager